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Steps to Becoming a Franchise Owner

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No matter which brand you choose to pursue, we make it easy for you to get to know the ins and outs of the business with an established process. You’ll get to know several members of our team and be introduced to current franchisees to ensure you make the best possible decision. See what’s next in the franchise process below or reach out to us now.

Get Started

Follow the Pathway to Ownership

1. Request More Information

First things first, request more information about your desired franchise opportunity.

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2. Have an Introductory Call

A member of our team will help you outline your goals and figure out if your desired brand is right for you or help you choose from one of our many franchise opportunities.

3. Get to Know the Brand

You’ll talk to our sales team, and we’ll go into greater detail about the specific requirements to franchise. This is a great time to ask any and all questions you have.

4. Review the Paperwork

Next, you'll have the opportunity to fill out a franchise application and, if you meet our qualifications, review the brand's Franchise Disclosure Document (FDD).

5. Wrap Up the Research

We want to make sure that both we and you are confident that you will be a good fit, so we encourage you to talk to existing franchisees and members of our executive team before committing to an agreement. We also may ask you to attend a discovery day or interviews. If we mutually decide to move forward, we will offer you the opportunity to purchase a franchise.

6. Make Things Official

Congratulations! Once the agreement is signed by all parties, you’ll be welcomed into the GoTo Foods™ family. Now for the best part yet… building your new franchise.

Frequently Asked Questions

Are there single and multi-unit restaurant franchise opportunities?

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We are currently seeking qualified candidates who are interested in both single and multi-unit franchise opportunities.

What are the initial franchise and royalty fees?

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Moe’s Southwest Grill ®

Initial Franchise Fee – $30,500
Royalty Fee – 5% of Net Sales
Advertising Contribution – 3% of Net Sales

McAlister’s Deli®

Initial Franchise Fee – $35,500
Royalty Fee – 5% of Net Sales
Advertising Contribution – 2% of Net Sales

Schlotzsky’s®

Initial Franchise Fee – $35,500
Royalty Fee – 6% of Net Sales
Advertising Contribution – 4% of Net Sales

Cinnabon®

Initial Franchise Fee – $30,500
Royalty Fee  – 6% of Net Sales
Advertising Contribution – Currently, 2.5% of Net Sales for Bakeries in Other Locations, except Auntie Anne’s Co-Branded Bakeries; Currently 3.5% of Net Sales for Bakeries in Streetside Locations and for Swirl Bakeries in any location
Cinn/AA Co-Branding Initial Franchise Fee- $66,000 ($30,500 will be paid to Cinnabon)
Cinn/Carvel Co-Branding Initial Franchise Fee- $61,000 ($30,500 will be paid to Cinnabon)

Carvel®

Initial Franchise Fee – $30,500 Full Shop
Royalty Fee – Full Shoppe, Express Shoppe, and Ice Cream Trucks are $3.02 per liquid gallon of mix. (All Shoppes, except Co-Branded Shoppes)
Advertising Contribution – Currently, $2.63 per liquid gallon of mix you purchase (All Shoppes, except Co-Branded Shoppes & Hosted Express Shoppes)
Cinn Swirl Co-Branding Initial Franchise Fee – $61,000 ($30,500 will be paid to Cinnabon)

Auntie Anne’s®

Initial Franchise Fee – $35,500
Royalty Fee – 7% of Net Sales (Except for Co-Branded Shops)
Advertising Contribution – Currently, 1.5% of Net Sales for Shops in Other Locations, (Except Co-Branded Shops in Other Locations)
Jamba/AA Co-Branding Initial Franchise Fee – $71,000 ($35,500 will be paid to Jamba)
AA/Cinnabon Co-Branding Initial Franchise Fee – $66,000 ($30,500 will be paid to Cinnabon)

Jamba

Initial Franchise Fee – $35,500
Royalty Fee – 6% of Net Sales
Advertising Contribution – 3% of Net Sales
Jamba/AA Co-Branding Initial Franchise Fee – $71,000 ($35,500 will be paid to the Co-Branded Franchisor)

What type of training will I receive as a new franchise owner?

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Moe’s Southwest Grill®

Moe’s Southwest Grill® will provide initial training for a minimum of two managers who must attend and complete the Management Training Program prior to store opening. This program includes approximately 5 weeks of on-site training at one of our certified training locations and online training both pre-work and post-work.

McAlister’s Deli®

Prior to the opening of your McAlister’s Deli®, a minimum of four managers must attend and complete the Management Training Program. This program is approximately 7.5 weeks long and may be conducted online or in person at our corporate headquarters in Atlanta, GA, or other locations authorized by us which may include restaurants operated by our franchisees.

Schlotzsky’s®

Schlotzsky’s® requires a minimum of two managers to complete the Management Training Program prior to the opening of the restaurant. The program is approximately 6.25 weeks long and consists of both classroom training, either online or at our corporate headquarters in Atlanta, GA, and on-the-job training at one of our Schlotzsky’s® locations authorized by us.

Cinnabon®

Cinnabon® requires a minimum of 3 individuals to attend and complete the Cinnabon Bakery Manager Training Program, also called WOW University. The program is approximately a 7-day combination of classroom and in-bakery training. The classroom training may be either online or at our corporate headquarters in Atlanta, GA.

Carvel®

Carvel® requires a minimum of three individuals to complete the Initial Training Program. The training will be either online or in person at our corporate headquarters in Atlanta, GA. The duration and schedule of our Initial Training Program varies by the type of Shoppe that you will operate.

Auntie Anne’s®

Auntie Anne’s® will provide initial training for a minimum for three individuals. This training is conducted at our corporate headquarters in Atlanta, GA, or other locations authorized by us.

Jamba

Jamba Initial Training program consists of a 10- day Initial Training Program and a 5-day Initial Training Program. The 10-day Initial Training Program must be completed by your General Manager, two shift leaders, and any other individuals that are designated to attend. The 5-day Initial Training Program must be completed by your Primary Contact, Director of Operations, and any other designated individuals. Training can be conducted online or in person at our corporate headquarters in Atlanta, GA, as well as onsite in a designated Certified Training Store. – Per Item 11 of the FDD, under Management Training Program, two Managers and any other people that we designate must attend and complete the Management Training Program. Check the FDD for the updated initial training program.

Do the brands offer financing?

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No. However, our brands have established relationships with qualified lenders who may assist you with your financing needs.

How do I get started?

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Start building your new business. Click here to get started.

How much does it cost to open a franchise with each of your brands?

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Auntie Anne’s®

$148,575 – $572,100 Estimated Initial Investment for a Full Shop1

Carvel®

$317,050 – $536,400 Estimated Initial Investment for a Full Shoppe1

Cinnabon®

$232,400 – $621,400 Estimated Initial Investment for a Full Bakery in a Traditional Location1

Jamba®

$367,150 – $934,450 Estimated Initial Investment for a Traditional Location1

McAlister’s Deli®

$921,450 – $1,565,900 Estimated Initial Investment for a Traditional Restaurant at an Endcap or Inline Shopping Center Location1

Moe’s Southwest Grill®

$659,075 – $1,839,390 Estimated Initial Investment1

Schlotzsky’s®

$568,600 – $1,265,340 Estimated Initial Investment for a Restaurant at an Endcap or Inline Shopping Center and Newly-Constructed Freestanding Location1

1. Please refer to Item 7 of the respective brand’s 2023 Franchise Disclosure Document for additional details and for information about non-traditional units.

What are the minimum financial requirements for each of your brands?

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Moe’s®

$300,000 Minimum Liquid Capital
$1,000,000 Minimum Net Worth

McAlister’s Deli®

$425,000 Minimum Liquid Capital
$1,000,000 Minimum Net Worth

Schlotzsky’s®

$300,000 Minimum Liquid Capital
$1,000,000 Minimum Net Worth

Cinnabon®

$120,000 Minimum Liquid Capital
$300,000 Minimum Net Worth

Carvel®

$140,000 Minimum Liquid Capital
$350,000 Minimum Net Worth

Auntie Anne’s®

$120,000 Minimum Liquid Capital
$300,000 Minimum Net Worth

Jamba®

$120,000 Minimum Liquid Capital
$300,000 Minimum Net Worth

Get Started on Your New Business Today