Steps to Becoming a Franchise Owner
No matter which brand you choose to pursue, we make it easy for you to get to know the ins and outs of the business with an established process. You’ll get to know several members of our team and be introduced to current franchisees to ensure you make the best possible decision. See what’s next in the franchise process below or reach out to us now.
Get StartedFollow the Pathway to Ownership
1. Request More Information
First things first, request more information about your desired franchise opportunity.
Learn More2. Have an Introductory Call
A member of our team will help you outline your goals and figure out if your desired brand is right for you or help you choose from one of our many franchise opportunities.
3. Get to Know the Brand
You’ll talk to our sales team, and we’ll go into greater detail about the specific requirements to franchise. This is a great time to ask any and all questions you have.
4. Review the Paperwork
Next, you'll have the opportunity to fill out a franchise application and, if you meet our qualifications, review the brand's Franchise Disclosure Document (FDD).
5. Wrap Up the Research
We want to make sure that both we and you are confident that you will be a good fit, so we encourage you to talk to existing franchisees and members of our executive team before committing to an agreement. We also may ask you to attend a discovery day or interviews. If we mutually decide to move forward, we will offer you the opportunity to purchase a franchise.
6. Make Things Official
Congratulations! Once the agreement is signed by all parties, you’ll be welcomed into the GoTo Foods™ family. Now for the best part yet… building your new franchise.
Frequently Asked Questions
Are there single and multi-unit restaurant franchise opportunities?
We are currently seeking qualified candidates who are interested in both single and multi-unit franchise opportunities.
What are the initial franchise and royalty fees?
Moe’s Southwest Grill ®
Initial Franchise Fee – $30,500
Royalty Fee – 5% of Net Sales
Marketing Fee – 3% of Net Sales
McAlister’s Deli®
Initial Franchise Fee – $35,500
Royalty Fee – 5% of Net Sales
Marketing Fee – 2% of Net Sales
Schlotzsky’s®
Initial Franchise Fee – $35,500
Royalty Fee – 6% of Net Sales
Marketing Fee – 4% of Net Sales
Cinnabon®
Initial Franchise Fee – $30,500
Royalty Fee – 6% of Net Sales
Marketing Fee – Currently, 2.5% of Net Sales for Bakeries in Other Locations, except Auntie Anne’s Co-Branded Bakeries; Currently 3% of Net Sales for Bakeries in Streetside Locations and for Swirl Bakeries in any location
Cinn/AA Co-Branding Initial Franchise Fee- $66,000 ($30,500 will be paid to Cinnabon)
Cinn/Carvel Co-Branding Initial Franchise Fee- $61,000 ($30,500 will be paid to Cinnabon)
Carvel®
Initial Franchise Fee – $30,500 Full Shop
Royalty Fee – 6% of Net Sales
Marketing Fee – Currently, 3% of Net Sales for All Shoppes, except Cinnabon Co-Branded Shoppes in Other Locations and Hosted Express Shoppes; Currently 2.5% of Net Sales in Cinnabon Co-Branded Shoppes (except in Cinnabon Swirl Shoppes) in Other Locations; Currently 3% of Net Sales for Cinnabon Swirl Shoppes in any location.
Cinn Swirl Co-Branding Initial Franchise Fee – $61,000 ($30,500 will be paid to Cinnabon)
Express Shop – $8,000 for Express Bakery
Auntie Anne’s®
Initial Franchise Fee – $35,500
Royalty Fee – 7% of Net Sales (Except for Co-Branded Shops)
Marketing Fee – Currently, 3% of Net Sales for Shops in Other Locations, (Except Co-Branded Shops in Other Locations); Currently, 2% of Net Sales attributed to Auntie Anne’s, 2.5% of Net Sales attributed to Cinnabon, and 3% of Net Sales attributed to Jamba; Currently, 3% of Net Sales in Shops in Streetside Locations.
AA/Cinnabon Co-Branding Initial Franchise Fee – $66,000 ($30,500 will be paid to Cinnabon)
Jamba
Initial Franchise Fee – $35,500
Royalty Fee – 6% of Net Sales
Marketing Fee – Currently, 3% of Net Sales except, Auntie Anne’s Co-Branded Stores in Other Locations; Currently 2% of Net Sales attributed to Auntie Anne’s and 3% of Net Sales attributed to Jamba.
What type of training will I receive as a new franchise owner?
Moe’s Southwest Grill®
Moe’s Southwest Grill® requires two Required Trainees to attend 15 days of the Management Training Program in a location that we designate.
McAlister’s Deli®
McAlister’s Deli® requires four Required Trainees to attend 25 days of the Management Training Program in a location that we designate.
Schlotzsky’s®
Schlotzsky’s® requires two Required Trainees to attend 20 days of the Management Training Program in a location that we designate.
Cinnabon®
Cinnabon® requires two Required Trainees to attend six days (eight days for Auntie Anne’s Co-Branded Bakeries) of the Management Training Program in a location that we designate.
Carvel®
Carvel® requires two Required Trainees to attend six days (10 days for Co-Branded Shoppes and two days for Express Shoppes) of the management training program in a location that we designate.
Auntie Anne’s®
For your first two Full Shops the Initial Franchise Fee includes the cost of us providing one or more representatives to provide on-site training and assistance (approximately seven days after you obtain the certificate of occupancy and health permit) to facilitate the opening of such Full Shops. If you and your affiliates collectively operate two or more shops, we may, in our sole discretion, permit (and reserve the right to require) you or your affiliates to provide the Management Training Program to your franchisees.
Jamba
Jamba will provide our Management Training Program to two Managers and any other individuals that we designate (the ‘Required Trainees”) at no additional charge for the first two Stores that you or your affiliates operate. The Initial Franchise Fee includes the cost of us providing one or more representatives to provide on-site opening training and assistance at your Store.
Do the brands offer financing?
No. However, our brands have established relationships with qualified lenders who may assist you with your financing needs.
How do I get started?
Start building your new business. Click here to get started.
How much does it cost to open a franchise with each of your brands?
Auntie Anne’s®
$156,000 – $639,000 Estimated Initial Investment for a Full Shoppe1
Carvel®
$393,000 – $786,000 Estimated Initial Investment for a Full Shoppe1
Cinnabon®
$247,000 – $675,000 Estimated Initial Investment for a Full Bakery in a Traditional Location1
Jamba®
$469,000 – $806,000 Estimated Initial Investment for a Traditional Location1
McAlister’s Deli®
$1,300,000 – $2,500,000 Estimated Initial Investment for a Traditional Restaurant1
Moe’s Southwest Grill®
$625,000 – $1,300,000 Estimated Initial Investment1
Schlotzsky’s®
$1,300,000 – $2,000,000 Estimated Initial Investment for Newly-Constructed Freestanding Location with Drive-Thru1
1. Please refer to Item 7 of the respective brand’s 2025 Franchise Disclosure Document for additional details and for information about non-traditional units.
What are the minimum financial requirements for each of your brands?
Moe’s®
$300,000 Minimum Liquid Capital
$1,000,000 Minimum Net Worth
McAlister’s Deli®
$425,000 Minimum Liquid Capital
$1,000,000 Minimum Net Worth
Schlotzsky’s®
$300,000 Minimum Liquid Capital
$1,000,000 Minimum Net Worth
Cinnabon®
$120,000 Minimum Liquid Capital
$300,000 Minimum Net Worth
Carvel®
$140,000 Minimum Liquid Capital
$350,000 Minimum Net Worth
Auntie Anne’s®
$120,000 Minimum Liquid Capital
$300,000 Minimum Net Worth
Jamba®
$120,000 Minimum Liquid Capital
$300,000 Minimum Net Worth
